Image and artistry

Shinee is known for their fashion style, created by designer Ha Sang Baek (하상백), which features high-top sneakers, skinny jeans and colorful sweaters.^[32] Their style has created a fashion trend amongst students which the media dubbed the "Shinee Trend".^[2] This has led to product endorsements, and the band has promoted Smart,^[38] Korean cosmetic company Nana's B,^[39] and Reebok.